AT&T Stadium Tours

AT&T Stadium in Arlington, home of the Dallas Cowboys since 2009, is one of the largest and most extravagant sports venues on earth — a single arched steel structure with a retractable roof, glass end-zone doors that open to the plaza, and a center-hung video board so enormous it was a headline in itself when the building opened. In summer 2026 it carried its biggest global moment yet, hosting nine FIFA World Cup matches, more than any other venue in the tournament, including a semifinal; the grass laid for the World Cup and the legacy of those weeks are now part of the tour patter. Tours run daily and come in several formats. The VIP Guided Tour is the standard choice: small groups with a guide, visiting areas such as the field level, the Cowboys locker room, the players' tunnel, the press conference room, luxury suites and the club levels, with the field accessible when the schedule allows — the stadium suggests bringing your own football to play catch on the turf. A Self-Guided Tour is offered on a limited basis. Fans can upgrade to the Owner's Experience, which adds exclusive areas, and Rally Days on the day before Cowboys home games add alumni and cheerleader autographs, food, games and a behind-the-scenes tour. There are also Gameday Tours with postgame field passes, an Art Tour of the stadium's surprisingly serious contemporary art collection, and educational tours for school groups. The VIP tour is included in the Dallas CityPASS. All tour locations depend on the event schedule, so check field and locker-room availability for your date.

The stadium is the flagship of Arlington's Entertainment District, a strip midway between Dallas and Fort Worth that also holds Globe Life Field, home of the Texas Rangers baseball team, the Texas Live! entertainment complex, and Six Flags Over Texas a short drive away. Built for well over a billion dollars and opened in 2009, it was nicknamed Jerry World after the Cowboys' owner, Jerry Jones, whose taste for spectacle shows everywhere — the scale, the art program featuring major contemporary artists, the glass and the screens. It hosts the Cotton Bowl Classic, college football games, boxing, concerts and big-ticket events alongside the Cowboys' NFL season, which means its tour schedule flexes around a busy calendar.

Practical notes: buy tour tickets in advance online, especially on weekends and in football season; prices are moderate for the guided tours and higher for premium experiences. Tours generally run daily from morning into the afternoon, but they can be shortened or cancelled around events, and the field or locker room may be off-limits on setup days. Parking is in the stadium's lots for a fee on non-event days; there is no direct rail link from Dallas or Fort Worth, so you will need a car or rideshare (about thirty minutes from downtown Dallas or downtown Fort Worth without traffic). Expect plenty of walking and some stairs.

Who it suits: football fans first, obviously, but the scale is impressive enough to win over people who have never watched an NFL game, and the art collection is a genuine bonus. Sports fans should time a visit with a Rally Day before a home game, or book a Gameday Tour for the full event experience. Families will enjoy the field time and the photo opportunities. Combine it with an afternoon at Six Flags Over Texas, or with a Rangers game at Globe Life Field next door in baseball season, for an Arlington day.