Strand / Covent Garden
The Savoy
★★★★★
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The Savoy is the grand hotel against which London's others are measured. It opened on the Strand in 1889, built by the impresario Richard D'Oyly Carte with the profits of the Gilbert and Sullivan operas staged at his Savoy Theatre next door, and it set new standards from the start — electric lighting throughout, electric lifts, and en-suite bathrooms in an era when they were rare, with César Ritz as manager and Auguste Escoffier running the kitchens. The hotel's history reads like a social register of the twentieth century: Monet painted the Thames from its windows, Churchill's dining society, the Other Club, met here, and stars from Chaplin to Sinatra made it their London home. A comprehensive restoration completed in 2010 returned the building to its Edwardian and Art Deco glory, and it is now operated by Fairmont. The address is unbeatable for first-timers: the river front faces the London Eye and the South Bank, Covent Garden and the West End theatres are a couple of minutes' walk behind, and Trafalgar Square is five. Rooms come in two personalities — Edwardian on the river and Strand sides, Art Deco in parts of the building — and the river-view rooms and suites, some with butler service, are the reason many guests book. The public rooms are attractions in their own right: the Thames Foyer serves one of London's best-known afternoon teas beneath a glass cupola with a pianist; the American Bar, one of the oldest cocktail bars in the city, and the darker, glamorous Beaufort Bar both draw locals; and the Savoy Grill keeps the theatre-supper tradition alive. This is the hotel for big occasions, first visits that should feel like an event, and anyone who wants London's history wrapped around them.
The arrival sets the tone. Savoy Court, the short approach road from the Strand, is famously the one street in Britain where traffic drives on the right, a quirk said to date from the days of hansom cabs and theatre crowds, and the stainless-steel Art Deco canopy above the entrance is a London landmark. Inside, the hotel keeps its rituals: Kaspar, a carved wooden cat, is set at the table whenever a party of thirteen dines, a superstition the hotel has humoured since the 1920s; doormen in top hats greet regulars by name; and the theatre next door still shares the founder's name.
Living in it: rooms are generously sized for central London, finished with marble bathrooms and a mix of period furniture and modern technology. River-view categories are the prize — the Thames bend from Westminster to St Paul's framed in tall windows — and the suites are among the grandest in the city. Service is polished and warm in the old manner. Dining runs from the Savoy Grill's classic British menu to the riverside restaurant and the bars, and booking afternoon tea in the Thames Foyer well ahead is wise even for guests. Fitness facilities are available for those determined to work off the scones.
Base math: from the Savoy you can walk to Covent Garden, the National Gallery, Trafalgar Square, the West End theatres, Somerset House and Waterloo Bridge for the South Bank; Embankment and Charing Cross stations are close for the rest of the city, and Embankment Pier is a few minutes away for river boats. Rates sit at the top of the market, and they climb with river views and theatre-season demand. The value case is the complete package — history, location and theatre — that no newer hotel can replicate. Book it for anniversaries, proposals, milestone birthdays and any London trip where the hotel itself should be a memory.
Why Stay Here
- ✓Grand hotel on the Thames since 1889
- ✓River-view rooms and suites
- ✓Thames Foyer afternoon tea
- ✓American Bar and Beaufort Bar
- ✓Savoy Grill in-house
- ✓Butler service in suites
- ✓Walk to Covent Garden and theatres
- ✓Embankment Pier steps away
Good Questions
Is it worth paying for a river view at the Savoy?
For a special trip, yes — the view across the Thames to the London Eye and along to St Paul's is the hotel's signature. City-side rooms are equally luxurious but lose the panorama.
Can non-guests have afternoon tea at the Savoy?
Yes, the Thames Foyer serves afternoon tea to the public, and the bars are open to non-residents. Book tea well in advance, especially at weekends and in December.
How central is the Savoy?
Very. Covent Garden and the West End theatres are a few minutes' walk, Trafalgar Square about five, and Embankment and Charing Cross stations are close by.