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Food Experience

Choco-Story Torino Chocolate Museum

From the Maya to the gianduiotto, with a tasting

Turin has a fair claim to be Italy’s chocolate capital. Its confectioners were making solid chocolate in the eighteenth century, and when cocoa became scarce in the nineteenth they stretched it with local hazelnuts, creating gianduia and the little boat-shaped gianduiotto that you will see in every café window. Choco-Story Torino, on Via Paolo Sacchi beside Porta Nuova station, tells that story in an accessible, hands-on way. A collection of more than seven hundred objects, from cups and moulds to packaging and advertising, traces the history of cocoa from the Maya and Aztecs through its arrival in European courts to the industrial age. Animations explain how chocolate is made, and interactive games cover the origins of gianduia. The visit ends with a tasting of different chocolates. It is a short, sweet, rainy-day plan that works well for families and is an easy first stop if you arrive by train.

How it works: the Tiqets product linked here includes entry, a multilingual audio guide in English, French, German, Italian or Spanish, and a chocolate tasting. Allow about ninety minutes. Last admission is thirty minutes before closing, and temporary exhibitions and special events are not included. Tickets on this product cannot be refunded or rescheduled, so pick your date carefully.

What you see: the route moves from the origins of cocoa in Central America to the chocolate houses of Europe and on to Turin’s own story, with the invention of gianduia and the rise of the city’s confectioners. Displays are visual and short, which keeps children engaged, and the tasting at the end lets you compare styles.

Making the most of it: combine the museum with a classic Turin chocolate crawl. Order a bicerin, the layered drink of coffee, chocolate and cream, in a historic café, and buy gianduiotti from one of the old confectioners in the centre. Porta Nuova station and Via Roma are both a few minutes away, so this is easy to fit in on arrival or departure day.

What to expect

The experience

A self-guided museum visit with an audio guide through the history of cocoa and Turin chocolate, ending with a tasting.

Best time

Any time of day, and especially on a wet afternoon or on the day you arrive or leave via Porta Nuova.

How long

About ninety minutes including the tasting.

Tips

Bring your own earphones if you prefer, and remember the ticket is non-refundable, so book once your plans are fixed.

Quick picks

Best for
Chocolate lovers, families and anyone who wants to understand the story behind gianduiotto and bicerin.
Families
A great family stop, with short displays, animations, games and a tasting that children will enjoy.
Couples
A sweet, light-hearted hour before a bicerin in a historic café.
Pair with
A bicerin in a historic café and a walk up Via Roma to Piazza San Carlo.
Time needed
About ninety minutes.

Good questions

Where is Choco-Story Torino?+

It is on Via Paolo Sacchi, beside Porta Nuova railway station. Via Roma and Piazza San Carlo are a short walk away.

Is a chocolate tasting included?+

Yes, the linked ticket includes a chocolate tasting at the end of the visit. It also includes a multilingual audio guide.

What is gianduia?+

Gianduia is a blend of chocolate and ground Piedmont hazelnuts invented in Turin in the nineteenth century. The gianduiotto is the boat-shaped chocolate made from it.

Is Choco-Story good for children?+

Yes, the displays are visual and short, with animations and games. The tasting at the end is a favourite with kids.

Can I cancel my Choco-Story ticket?+

No, this ticket is non-refundable and cannot be rescheduled. Book once your plans are fixed.

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