Rugby is part of the national identity in New Zealand, and the All Blacks Experience is where visitors get to feel it. The attraction sits on Level 4 at 88 Federal Street, in the SkyCity precinct at the foot of the Sky Tower, and every visit runs as a guided tour that leads small groups through the history of the black jersey. You hear stories from former players, learn about Te Whatu, the mauri stone that travels with the teams as a national taonga, and stand inside a 180-degree, multi-sensory haka performed by the All Blacks and the Black Ferns. The tour finishes in five interactive zones, where you can test your passing and step onto the field to try conversion kicks. It is designed to work for visitors of all mobilities and for people who know nothing about rugby as well as lifelong fans. This page links to the Tiqets ticket for the guided tour with the interactive zone.
How to visit: tours leave on the hour, with the first at 10am and the last at 4pm every day, and extra tours are added when it is busy. Groups are capped at twenty-six people, so book a time in advance, especially during school holidays and around test matches. The Tiqets ticket covers the guided tour and the interactive zone. If you drive, show your ticket at the front desk for a discount on SkyCity parking.
What to expect: the guided section lasts about an hour, and the experience suggests allowing sixty to ninety minutes in total so you have time to play in the interactive zones afterwards. The haka room is loud and immersive, and the kicking challenge brings out the competitive streak in most groups. It is entirely indoors, which makes it a useful plan for a rainy day.
Making the most of it: combine it with the Sky Tower and Wētā Workshop Unleashed, all within the same block, for a full SkyCity half day. Rugby fans should check whether a match is on at Eden Park during their stay, since watching a game is the natural follow-up.
What to expect
The experience
A guided one-hour tour through All Blacks history and a multi-sensory haka room, followed by five hands-on interactive zones.
Best time
A weekday morning tour, or any wet afternoon; book ahead in school holidays.
How long
Sixty to ninety minutes.
Tips
Book a tour time in advance, wear comfortable shoes for the kicking zone, and validate your ticket for discounted SkyCity parking.
Quick picks
- Best for
- Rugby fans and anyone curious about why the All Blacks matter so much to New Zealand.
- Families
- Children love the haka room and the conversion-kick challenge.
- Couples
- A fun, competitive hour before drinks or dinner on Federal Street.
- Pair with
- The Sky Tower and Wētā Workshop Unleashed in the same SkyCity block.
- Time needed
- One to one and a half hours.
Good questions
Where is the All Blacks Experience?+
It is on Level 4 at 88 Federal Street in the SkyCity precinct in central Auckland. The Sky Tower is in the same block.
How long is the All Blacks Experience tour?+
The guided tour lasts about sixty minutes. Allow sixty to ninety minutes in total to enjoy the interactive zones afterwards.
What times do All Blacks Experience tours run?+
Tours leave on the hour every day, with the first at 10am and the last at 4pm. Extra tours are added at busy times.
Do I need to like rugby to enjoy it?+
No, the tour tells the story of the team and New Zealand culture in an accessible way. The haka room and the interactive games appeal to most visitors.
Is there parking for the All Blacks Experience?+
Yes, visitors can park at SkyCity. Show your ticket at the front desk for a discount on the parking rate.