Mumm is one of the big names in Reims, founded in 1827 and recognised by the red sash of its Cordon Rouge cuvée. The house sits in the centre of the city, within easy reach of the cathedral and station, which makes it one of the most convenient visits for travellers without a car. The Cordon Rouge Experience takes visitors seven or fourteen metres underground, depending on the formula, and a small museum tells the story of the house and its connection to the arts. The day tour linked here pairs Mumm with a family grower and lunch, a good way to taste a large-house champagne and a small-producer champagne on the same day and compare.
What sets Mumm apart for many visitors is the contrast it offers within the same day. The big house gives you the brand, the cellars, the museum and a polished tasting, while the family grower on the same itinerary shows how a small estate works: fewer bottles, more single-vineyard character and direct conversation with the person who farms the vines.
Putting the two together makes the differences clear in a way that reading about them does not. The tour is described as available from Reims or Épernay, so check the pick-up point and the order of visits when you book.
The cellar experience is straightforward. You descend, learn how the wine is made, and see the bottles in racks and the traditional tools of riddling and disgorgement. The red sash that gives Cordon Rouge its name is a good marketing story but also a useful way to remember the house's style, which tends to be bold and fruit-forward.
A tasting follows, and other vintages and cuvées can often be tasted on request at an extra cost. The house also has a connection to art and design through its collaborations, which adds interest for those not only after wine.
Practical details
Book a time slot, especially from spring to autumn, and allow around ninety minutes at the house. The city-centre location makes it a good option on a day when you want to combine a house visit with sightseeing on foot, and it is simple to reach by taxi or on foot from the station.
As with all champagne visits, children are usually allowed in the cellars but not at tastings, and anyone driving should skip the tasting or hire a driver. A lunch with local dishes and a glass of champagne is the natural pairing, and the tour's lunch stop takes care of that.
A day that combines a large house with a small one is also a way to see how pricing works. At the big house, a standard cuvée is made in large volumes with remarkable consistency, while at the grower you may find bottles that vary by year and vineyard. Ask both hosts why their wines taste the way they do, and how long the bottles rest before release.
You will hear different answers about blending, ageing and vineyard sourcing, and the contrast is the best education available in an afternoon. If you want to bring bottles home, check airline and customs allowances and ask the shop about shipping.
Because Mumm sits in the middle of Reims, it is also one of the easiest houses to fit around other sightseeing. A common pattern is the cathedral in the morning, a light lunch, then the Mumm cellars at a booked time in the early afternoon, finishing with a stroll through the pedestrian streets and the Place Drouet d'Erlon in the evening. The full-day tour trades that flexibility for a guided itinerary with transport, which suits visitors who want to see a family grower on the same day without arranging cars.
What to expect
The experience
A cellar visit at a large Reims house, a short museum, a tasting, then a family grower and lunch on the linked full-day tour.
Best time
Year-round; reserve for weekends and the warmer months.
How long
About ninety minutes at the house; a full day for the tour.
Tips
Check the meeting point and order of visits. Do not drive after the tasting.
Quick picks
- Best for
- Travellers without a car who want a house close to the centre.
- Families
- Good for families with older children on the cellar part; tastings are adult-only.
- Couples
- A relaxed day that mixes a famous house with a small producer and lunch.
- Pair with
- Reims Cathedral, the old town walk, and dinner in the centre.
- Time needed
- Half a day or a full day.
Good questions
When was Mumm founded?+
The house dates from 1827.
What is Cordon Rouge?+
The house's best-known cuvée, named for the red sash across the bottle.
Is it close to the centre?+
Yes, it is in the city centre near the cathedral and station.
What does the full-day tour include?+
Mumm, a family grower and lunch, with pick-up from Reims or Épernay; confirm details at booking.
Can I taste other vintages?+
Other vintages can often be tasted on request, usually at an extra cost.