Crocoparc Agadir
A landscaped zoological garden on the road to Marrakech, home to hundreds of Nile crocodiles, with shaded paths, a botanical garden feel and plenty of room for children to roam. It is Agadir's most reliable family outing.
Morocco
Agadir
Agadir is Morocco's Atlantic beach capital, a modern seaside city rebuilt after the 1960 earthquake, with a wide golden bay, a six-kilometre promenade and a ruined hilltop kasbah above it.
This guide covers the essentials properly: the free sights of the beach, the Oufella kasbah and the vast Souk El Had, the cable car city tour, Crocoparc for families and a camel ride at sunset. Beyond the city, we pick the strongest day trips, from the palm-shaded pools of Paradise Valley and the bird-rich Souss-Massa National Park to surf lessons in Taghazout and a full day in the UNESCO port of Essaouira, plus five places to stay, from a Sofitel resort to a central budget hotel.
Don't miss
Crocoparc Agadir
A landscaped zoological garden on the road to Marrakech, home to hundreds of Nile crocodiles, with shaded paths, a botanical garden feel and plenty of room for children to roam. It is Agadir's most reliable family outing.
Agadir Cable Car and City Tour
Agadir's cable car climbs from the city to the Oufella kasbah hilltop, and the popular half-day tour wraps the ride into a guided look at the city. It is the easiest way to get your bearings on a first morning.
Paradise Valley Day Trip
A green gorge in the Atlas foothills north of Agadir, with palm trees, rock pools and small waterfalls in a landscape that feels a world away from the coast. It is the region's favourite natural day out.
Agadir Oufella Kasbah
The ruined hilltop fortress above Agadir, built in 1540 and shattered by the 1960 earthquake, now a free viewpoint with sweeping views over the bay. It is the city's best place to understand what was lost and rebuilt.
Things to do in Agadir
Hand-picked: every experience here has strong traveler reviews and a verified booking link.
Agadir Cable Car and City Tour
Agadir's cable car climbs from the city to the Oufella kasbah hilltop, and the popular half-day tour wraps the ride into a guided look at the city. It is the easiest way to get your bearings on a first morning.
FreeAgadir Oufella Kasbah
The ruined hilltop fortress above Agadir, built in 1540 and shattered by the 1960 earthquake, now a free viewpoint with sweeping views over the bay. It is the city's best place to understand what was lost and rebuilt.
1 hourDetails →
Agadir Beach and Seafront Promenade
A wide, golden crescent of Atlantic sand backed by a pedestrian promenade of about six kilometres. It is the heart of Agadir life, from morning joggers to sunset strollers and beach football in the evening.
1-3 hoursDetails →
FreeSouk El Had Agadir
The largest market in Morocco, a walled maze of thousands of stalls selling spices, argan oil, rugs, clothing and household goods. It is the city's liveliest local experience and free to enter.
2 hoursDetails →
Paradise Valley Day Trip
A green gorge in the Atlas foothills north of Agadir, with palm trees, rock pools and small waterfalls in a landscape that feels a world away from the coast. It is the region's favourite natural day out.
Taghazout Surf Lesson
Learn to surf on the Atlantic coast north of Agadir with a local coach. Taghazout and its neighbouring bays are Morocco's best-known surf towns, with waves for every level.
Souss-Massa National Park
A coastal national park south of Agadir where dunes, lagoons and scrubland shelter rare birds, including one of the last wild colonies of the northern bald ibis. A guided 4x4 safari makes it easy to explore.
Camel Ride near Agadir
A private two-hour camel ride in the countryside outside Agadir, an easy and memorable taste of Morocco at a gentle pace. Many families and couples time it for the soft light before sunset.
Essaouira Day Trip from Agadir
A long but rewarding day along the Atlantic coast to Essaouira, the whitewashed, wind-swept port with a UNESCO medina, fortress ramparts and a busy fishing harbour. Go with a driver and see it all without the stress.
Where to stay
Hotels we would book ourselves, from splurges to good-value bases.
Sofitel Agadir Royal Bay Resort
Founty and Baie des Palmiers
The splurge address on the Founty bay: a 273-room Sofitel resort beside the beach and a golf course, with a spa, several restaurants and a calm, polished feel. It suits couples and anyone who wants a refined resort base.
Check rates →Hotel Riu Palace Tikida Agadir
Beachfront, Chemin des Dunes
A beachfront five-star all-inclusive resort with five restaurants, indoor and outdoor pools, a spa and a kids club, renovated in 2025. It is the easy choice for families and couples who want everything in one place.
Check rates →Iberostar Waves Founty Beach
Founty Beachfront
A four-star all-inclusive resort right on the sand at Founty, with three pools, a spa with a Turkish bath, a kids club and good family rooms. It is the sensible mid-range beach pick for families.
Check rates →Hyatt Place Taghazout Bay
Taghazout Bay
A modern resort hotel on the coast at Taghazout Bay, with two outdoor pools, a spa, a golf course next door and a free beach shuttle. It suits surfers, golfers and travellers who want quiet away from the city.
Check rates →Hotel Argana
City Centre, Boulevard Mohamed V
A good-value four-star in the city centre, a short walk from the beach and the Royal Palace area, with breakfast included, an outdoor pool and a spa. It is the practical choice for travellers on a budget.
Check rates →Agadir guides
First-Timer’s Guide to Agadir: Beach, Kasbah, Souk and Day Trips
What to book ahead, how to get around, how many days to allow and where the headline sights fit, for a first visit to Morocco's Atlantic resort city.
Where to Stay in Agadir: Founty, the Beachfront, the City Centre or Taghazout Bay
A neighbourhood guide to Agadir hotels, from a luxury Sofitel resort to family all-inclusives, a central budget pick and a surf-coast retreat, tied to five places we recommend.
