Agadir Beach is the reason most people come. The bay curves for kilometres in a broad arc of fine pale sand, sheltered enough to be pleasant for swimming in the warm months and wide enough that it rarely feels crowded. Running behind it is the seafront promenade, opened in 2007 and reserved for pedestrians, which links the marina at the foot of the kasbah with the Founty district and the Palm Bay hotels at the southern end. The design borrows from the Canary Islands, with palms, benches, cafes, restaurants and ice-cream stalls along the way. By day it is a relaxed place for a walk or a bike ride, in the evening it fills with families and friends, and on the sand you will find beach football, volleyball and rugby games. It is free, flat and easy for any age, and a natural base for your trip.
The sea is the Atlantic, so it is cooler than the Mediterranean and can have strong swell and currents. In the warmer months lifeguards operate on parts of the main beach, but in cooler months the water is brisk, and swimming conditions vary, so look for flags and ask your hotel before you go in. November days are often pleasantly sunny for walking and sunbathing, while evenings turn cool, so bring a light layer. The beach is public, with hotels backing onto sections of it, and you will find sunbed and umbrella rental in season.
The promenade is best explored on foot or by rented bike, starting at the marina at the north end and heading south past the main beach, the cafes and the resort hotels. Plan a coffee or a mint tea along the way, and keep an eye out for horse and camel rides on the sand, where it is wise to agree the price and duration before you start. Watch for beach vendors, who can be persistent, and politely decline if you are not interested.
Many of the hotels in this guide sit within a short walk of the sand, including the Founty resorts and the city-centre hotels, so the promenade doubles as your route to dinner. For sunset, aim for the middle of the bay, where the light falls on the water and the hilltop kasbah glows above the city. Families will appreciate the safe, flat paths and the many places to stop.
What to expect
The experience
A free stroll along a long pedestrian promenade beside a wide Atlantic beach, with cafes, restaurants and beach games.
Best time
Late afternoon for the sunset, or morning for a quiet walk.
How long
One to three hours, depending on whether you swim or walk the full length.
Tips
Check flags and currents before swimming, bring a light layer for the evenings, and agree prices before any camel or horse ride.
Quick picks
- Best for
- Everyone: swimmers, walkers, joggers, families and sunset watchers.
- Families
- Flat and traffic-free paths, plenty of cafes and sand to play on make it ideal for children.
- Couples
- Walk the promenade at sunset and finish with dinner at a seafront restaurant.
- Pair with
- Pair it with the Oufella kasbah and the marina at the north end.
- Time needed
- A relaxed hour or two, or a whole afternoon on the sand.
Good questions
Is Agadir Beach free?+
Yes, the beach and the promenade are public and free. Sunbed and umbrella rental in season is extra.
Is it safe to swim?+
Conditions vary because this is the open Atlantic. Follow the flags and lifeguards where present and ask your hotel about the day's sea.
How long is the promenade?+
It is roughly six kilometres, running from the marina to the Founty area at the southern end of the bay.
What is the water temperature in November?+
The Atlantic is cool, so most visitors walk and sunbathe rather than swim. Wetsuits are common for surfers.
Is the beach suitable for children?+
Yes, the sand is wide and the promenade is flat, but watch young children closely in the surf.
