The Charm Brighton Boutique Hotel and Spa sits in Kemptown, the eastern quarter of Brighton, where Regency squares, independent cafes and a long-standing creative and LGBTQ+ scene give the streets a different feel from the busier centre. The hotel is small and personal, and it describes itself as a boutique spa hotel, which is a fair reflection of why people choose it: a few treatment rooms, a sauna, a steam room and a hot tub make it a good fit for a short romantic break or a birthday weekend away. Sea-view rooms are available, and the sea is only a short walk away, with the promenade leading back along the front to the Palace Pier and the heart of the city. Kemptown has its own character, with St James Street running through it lined with bars, restaurants and shops, so you can eat well and be out in the evening without ever going near the central crowds. For couples and friends looking for something a little more individual than a chain hotel, it is one of the more distinctive stays in the city.
Location and getting around
Kemptown lies east of the Palace Pier, and the walk back into the centre follows the seafront for about twenty to thirty minutes, depending on where you are heading. Buses run frequently along the coast road and up into town, and taxis are cheap enough for the journey home after dinner. The Royal Pavilion and the Lanes are further than from a hotel in the middle of town, so decide whether you prefer a quieter base with a walk, or a central one.
Rooms and what to ask for
Rooms are individually styled, and the ones with sea views are the most popular, so ask for one when you book and expect to pay a supplement. The spa facilities, including the hot tub and treatment rooms, are a highlight, but treatments are normally charged separately and should be reserved ahead, especially at weekends. Check when you book what is included in the room rate, including breakfast and use of the spa areas.
Who it suits and what to know: this is best for couples, small groups of friends and anyone who values atmosphere over convenience. It is not the cheapest option in Kemptown, but it feels special, and the neighbourhood is one of the most enjoyable to explore on foot. Street parking in the area is limited and often permit-controlled, so check parking arrangements with the hotel before you drive. Check-in typically begins in the afternoon, and rooms in older buildings can differ a good deal in size and layout.
Why stay here
- ✓Spa treatment rooms
- ✓Sauna
- ✓Steam room
- ✓Hot tub
- ✓Sea-view rooms
- ✓Boutique style
- ✓Minibar in rooms
- ✓Kemptown location
Good questions
Where is The Charm Brighton?+
It is in Kemptown, east of the Palace Pier. The walk into the centre along the seafront takes roughly twenty to thirty minutes.
Does it have a spa?+
It has treatment rooms, a sauna, a steam room and a hot tub. Treatments are usually charged separately, so reserve ahead.
Is Kemptown a good place to stay?+
Yes, if you like independent shops, cafes and a lively evening scene away from the busiest central streets. It suits couples and friends.







