Zlata is a small stay in Stari Grad, the oldest town on the island, founded by Greek settlers from Paros more than two thousand years ago and still among the most atmospheric corners of Hvar. This is not a resort, and it does not try to be one. It offers a practical, affordable base in a town where everything that matters is close together: the long sheltered harbour, the stone lanes of the old quarter, the ferry quay for the crossing to Split and the shops and bakeries where locals buy their daily bread. Stari Grad suits travellers who want an authentic island rhythm, with morning coffee on the waterfront, a cycle ride out onto the ancient plain and a simple dinner of grilled fish or lamb under the pergolas. Because the town is far calmer than Hvar Town, you sleep better and spend less, and you still have good road and bus links to the rest of the island. As with any small property, confirm the exact room types, bedding and check-in arrangements when you book.
Stari Grad rewards slow exploring. The old quarter is a maze of narrow streets lined with Renaissance and baroque houses, small squares and hidden courtyards. Tvrdalj, the fortified seaside residence of the poet Petar Hektorovic, has a lovely fishpond and garden and is one of the best sights in town. The waterfront promenade runs all the way around the bay, with pebble beaches and rocky swimming spots a short walk from the centre.
Beyond the town, the Stari Grad Plain, a UNESCO-listed landscape of stone walls and fields still farmed in the ancient Greek pattern, is perfect for walking and cycling, and the surrounding vineyards and olive groves produce some of the best wine and oil on the island.
The location is well suited to onward travel. The ferry port, with crossings to Split, is a short walk or a few minutes by taxi from the old town, so you can arrive without a car and avoid the traffic around Hvar Town. Buses connect Stari Grad to Jelsa and Hvar Town, and the drive to Hvar Town takes around twenty to thirty minutes. If you want to see the Pakleni Islands or the fortress, plan a day trip rather than a stay, and reserve any boat trips in advance in summer.
Who it suits
Independent travellers, couples, cyclists, culture lovers and anyone who prefers a local feel and a lower nightly cost. Who might prefer something else: those wanting a pool, a spa or a lively evening scene on the doorstep. Smaller properties often run on a seasonal calendar, with the best conditions from late spring to early autumn, so check when you book and ask about parking and the walking route from the ferry port.
Why stay here
- ✓Stari Grad location
- ✓Near the ferry port to Split
- ✓Walk to the harbour and old quarter
- ✓Close to the UNESCO plain
- ✓Good value for the island
- ✓Easy bike and scooter hire nearby
- ✓Quiet town setting
- ✓Local restaurants within walking distance
Good questions
Is Zlata close to the ferry?+
Stari Grad ferry port is a short walk or taxi ride from the old town; check the exact address when you book.
Is it a good budget base?+
Stari Grad is one of the better-value places to stay on the island.
How do I reach Hvar Town?+
By bus, taxi or rental car in around twenty to thirty minutes.
