The Goodtime Hotel is South Beach's scene economy priced for actual humans: the block-long Washington Avenue build (2021, by Pharrell Williams and hospitality king David Grutman — Miami's nightlife-empire operator, which tells you the register) whose design runs candy-box deco revival: the pastel-pink-and-green palette, the arched colonnades, Ken Fulk's interiors doing retro-Florida fantasia, and rooms engineered smart-compact (the entry categories are small on purpose, Arlo-school, with the terrazzo-and-blush details keeping them photogenic — the budget headroom is the point) around the real product: Strawberry Moon, the pool club and restaurant whose pink-striped umbrellas and weekend DJ economy made it the city's defining day-club scene of its era — hotel guests hold pool access the public queues for (weekends run full-scene; weekday pools stay actually relaxing, the register's secret), and the Mediterranean-leaning restaurant earns its own bookings. The location trades oceanfront for everything else: Washington at 6th puts South of Fifth's restaurant row (the beach's best eating) three blocks south, Ocean Drive's sand four east, the nightlife corridor at the door, and the rate differential versus the beachfront tier funds a lot of stone crabs. Fit: the nightlife chip's natural base, couples and crews on the scene-smartly budget, design-forward travelers (the building photographs relentlessly), and the honest exclusions — families and hush-seekers have better addresses; this one throws parties on purpose.
Why stay here
- ✓Strawberry Moon pool club
- ✓Pharrell-Grutman pedigree
- ✓Ken Fulk pastel interiors
- ✓Guest pool-access priority
- ✓South of Fifth three blocks
- ✓Smart-compact rates
- ✓Scene without ocean markup
- ✓Nightlife corridor at door
Good questions
What is Strawberry Moon?+
The pink-striped pool club and restaurant that defined the city's dayclub era — weekend DJ scenes the public queues for, with hotel guests holding access priority. Weekday pools stay genuinely relaxing.
Are the rooms really small?+
Smart-compact by design — terrazzo-and-blush details keep them photogenic while the budget headroom funds the scene. Space-needers size up or book Loews.
Is it on the beach?+
Four blocks off — the trade that buys the rate: South of Fifth's restaurant row three blocks south, the sand a five-minute walk, and stone-crab money saved.
