Juventus is the most successful club in Italian football, and Turin is its home. The club’s ground, opened in 2011 on the site of the old Delle Alpi stadium in the northern part of the city, is a compact, modern arena built close to the pitch so that the stands feel steep and loud on match days. Beside it, the Juventus Museum tells the story of the club from its founding by a group of schoolboys in the late nineteenth century to the present, through shirts, boots, balls, trophies and film. The ticket linked here is an entry to the museum, and the club also runs stadium tours that take visitors into the changing rooms, down the players’ tunnel and out to the side of the pitch. Even visitors who are not football fans tend to enjoy the way the museum links the club to the story of Turin itself, from the industrial families who owned it to the generations of workers and migrants who filled the terraces.
How it works
The museum and the stadium visit are separate products, and the museum can be visited on its own. Opening times vary with the football calendar, and on match days access is restricted, so check the schedule on the ticket page before you plan a day around it. The stadium sits in the north-west of the city and is reached by tram, bus or taxi from the centre rather than on foot, so allow a comfortable journey time.
What you see
The museum is arranged around the club’s history, with sections on the great teams, the trophies, the champions who wore the black and white stripes and the stories of the supporters. Interactive screens and archive footage fill the gaps between the display cases. The stadium tour adds the dressing rooms, the tunnel and a view from the side of the pitch, which is the part most visitors remember.
Making the most of it
A visit works best on a non-match day, when the stadium is quiet and the tour guides have time to talk. Allow about two hours for the museum and a tour together. If you travel with children who love football it is one of the easiest ways to fill a morning, and if you travel with someone who does not, it is also a reasonable rainy-day plan that sits well beside a trip to MAUTO later in the day.
What to expect
The experience
A self-paced museum visit with trophies, shirts and film, with the option of a separate guided stadium tour.
Best time
A non-match day, when the stadium is quiet and visits run to a regular timetable.
How long
About one to two hours for the museum, longer if you add the stadium tour.
Tips
Check the match calendar before you go, allow travel time from the centre and read the ticket page to see exactly what your ticket includes.
Quick picks
- Best for
- Football fans, families with sports-mad children and anyone curious about the club that shaped modern Turin.
- Families
- Children who follow football enjoy the trophies and the tunnel, and the interactive displays keep younger visitors engaged.
- Couples
- Not a romantic outing, but a good change of pace on a grey day if one of you is a supporter.
- Pair with
- MAUTO or a late lunch back in the centre, since the stadium is a tram ride from the main sights.
- Time needed
- One to two hours, plus travel.
Good questions
Do I need to be a football fan to enjoy the Juventus Museum?+
No, though it helps. The museum also tells a story about industry, migration and city life in Turin that interests general visitors.
Is the stadium tour included in the museum ticket?+
Not necessarily. The museum and the stadium visit are separate products, so check what your ticket covers before you buy.
How do I get to the Juventus Stadium from the centre?+
The stadium is in the north-west of the city. Take a tram, bus or taxi from the centre and allow extra time on match days.
Can I visit on a match day?+
Access is restricted on match days, so plan your visit for a day without a game and check the schedule on the ticket page.
How long should I allow?+
Allow one to two hours for the museum and more if you add a stadium tour and the journey.
