Wine has been made on Hvar for more than two thousand years, since the Greeks planted vines on the Stari Grad Plain, and the island still produces some of Croatia's most characterful bottles. This guided wine tour takes you to vineyards and family cellars to taste the local grapes. Plavac Mali, the dark red grape that thrives on the steep south-facing slopes above the Adriatic, produces rich, sun-ripened wines of real depth. Bogdanusa, a native white grape found on Hvar and little elsewhere, makes fresh, mineral wines that suit local fish. Prosek, a sweet dessert wine made from dried grapes, ends many tastings. Between stops you drive through scenery that mixes terraced vineyards, olive groves and views over the sea, with a guide explaining the soils, the climate and the hard manual work that steep vineyards demand. The pace is gentle and the setting beautiful, with tastings usually accompanied by local cheese, cured ham or olive oil.
The south coast of Hvar is where the island's best-known wines come from. Villages such as Sveta Nedjelja and Ivan Dolac sit beneath near-vertical slopes planted with Plavac Mali, and the sun that reflects off the sea and the stone gives the grapes a concentration that wine writers have long admired.
Some of the vineyards are so steep that machines cannot work them, and growers pick by hand. A tasting there can feel like an education in how place shapes flavor. Your tour may or may not visit these particular villages, since routes vary by operator, so ask which areas are included.
Expect two or three tastings, each with a few wines, and small plates of local food. The guide will usually explain the grape varieties, the history of Hvar winemaking, the difference between dry reds and sweet prosek, and how to serve and pair them. If you are not a wine drinker, ask about olive oil tastings and about non-alcoholic options, which most operators can offer.
If you are drinking, consider that the roads are winding and a designated driver or a guided transfer is wise. That is one of the advantages of a tour over a self-drive.
Book ahead in high season, because small-group wine tours fill up. The best time of year runs from spring to autumn, with September and October offering the chance to see the harvest in progress. Winter tours are possible but may have reduced availability. Wear comfortable shoes for uneven ground in vineyards, bring a hat and sunscreen, and note that many cellars are cool inside.
If you want to buy bottles, ask about shipping or about airline limits. This tour pairs well with the lavender trip or the Stari Grad Plain tour for a complete countryside day, and it is a natural fit for couples and groups of friends.
If you plan to buy bottles, ask the guide which wines are not exported, because some small producers sell almost everything locally and it is a pleasure to find a bottle you cannot buy at home. Take notes or photograph labels so you can order the same wine in a restaurant later. Drink water between tastings, eat the food that comes with them and agree beforehand who will drive if you are touring independently. A relaxed pace is the key to enjoying wine, and the island's views make it easy to slow down.
What to expect
The experience
A guided tour of Hvar vineyards and family cellars with tastings of Plavac Mali, Bogdanusa and prosek.
Best time
Spring to autumn; September and October for harvest.
How long
Three to four hours.
Tips
Ask which villages are included. Bring a hat, sunscreen and comfortable shoes; arrange a designated driver if self-driving.
Quick picks
- Best for
- Wine lovers and curious first-timers.
- Families
- Better for adults; children can join but tastings are adult-oriented.
- Couples
- A scenic afternoon with cheese, ham and sunset views.
- Pair with
- The lavender tour or a Stari Grad stroll.
- Time needed
- Half a day.
Good questions
What grapes will I taste?+
Plavac Mali (red), Bogdanusa (white) and sometimes prosek (sweet).
Is food included?+
Tastings usually come with local cheese, ham or olive oil, but confirm.
Can non-drinkers join?+
Yes. Many operators offer olive oil or non-alcoholic options.
Can I buy wine?+
Yes, at the cellars. Check airline limits if flying.
Is it good in autumn?+
Yes. September and October show the harvest.







