The Prima Tel Aviv Hotel is a small beachfront hotel of 63 rooms on Hayarkon Street, set on the promenade side of the city and about a minute on foot from Frishman Beach and Banana Beach. It has a restaurant, a bar, a terrace, a library, a game room and a lobby with a fireplace, so it feels more like a friendly guesthouse than a large chain property. There is no pool, spa or gym, which keeps the focus on the sea, and Ben Yehuda Street is about two minutes away for cafés and shops. It suits travelers who want to be on the beachfront without a resort price and who plan to spend most of their time out and about.
Location and getting around
The beach is the main draw, with Frishman and Banana beaches about a minute away, Gordon Beach around two minutes and Bograshov Beach around three. Ben Yehuda Street is two minutes on foot, and Dizengoff Street, the Carmel Market and Rothschild Boulevard are all within a short ride or a pleasant walk. The promenade runs south to Jaffa and north to the marina, which makes it a good base for walking and cycling.
Rooms and facilities
The hotel is compact, so ask about sea-facing rooms when you book. Free Wi-Fi, air conditioning and daily housekeeping are standard, and beach towels are provided. A 24-hour front desk helps with late arrivals, and there is a small gift shop and a meeting room. Self-parking is available for a daily fee, so ask in advance if you are driving, because spaces in this part of the city are scarce.
Breakfast arrangements vary by rate, so compare prices and check what is included when you reserve. Pets are not allowed. Late check-out is available for a fee, subject to availability, and free cancellation is offered on some rates.
Who it suits
Couples and solo travelers who want a sea view and a walkable neighborhood, first-time visitors who care more about location than hotel extras, and families with older children who are happy to use the public beaches. If a pool, a spa or a gym is important, one of the larger hotels in this guide will fit better. Light sleepers should ask for a room away from the street and the promenade, because evenings along the beach can be lively.
Making the most of a stay
Swim early before the beach fills, take a long breakfast in the neighborhood, then walk to Old Jaffa along the promenade in the late afternoon and take a taxi back. On Friday and Saturday the beach is at its busiest, so a weekday morning is the quietest time for a swim.
Why stay here
- ✓Terrace
- ✓Restaurant and bar
- ✓Library and game room
- ✓Lobby fireplace
- ✓Beach towels
- ✓24-hour front desk
- ✓Meeting room
- ✓Free Wi-Fi
Good questions
How close is the Prima Tel Aviv to the beach?+
Frishman Beach and Banana Beach are about a minute on foot, and Gordon Beach is around two minutes away.
Does it have a pool or a gym?+
No. The hotel has a terrace, a restaurant and a bar, but no pool, spa or gym, so it suits guests who plan to use the public beach.
Is there parking?+
Self-parking is available for a daily fee. Ask in advance if you are driving, as spaces in this part of the city are limited.
