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São Paulo

São Paulo (Brazil)

São Paulo

São Paulo is the biggest city in the Americas south of the equator and a place that rewards curiosity more than it flatters at first glance.

There is no single postcard view, just a restless grid of towers, long avenues and neighbourhoods that each feel like a different town. The reward is depth. A museum raised on stilts above Avenida Paulista holds one of the finest art collections in the southern hemisphere, a 19th-century railway-era building houses Brazil's most beloved gallery of Brazilian art, a huge park gives the city room to breathe, and a vaulted market sells the mortadella sandwich everyone talks about. This guide covers the essentials properly. It starts with MASP, the Pinacoteca, Ibirapuera Park, Avenida Paulista, the Beco do Batman street-art lanes and the Mercado Municipal, adds the Sé Cathedral, the Farol Santander viewpoint, the Museu do Ipiranga, the Museu do Futebol, Vila Madalena and the Japanese Immigration Museum, plus a football match, a downtown bike ride, a Brazilian cooking class and the Japanese-Brazilian district of Liberdade, then picks six hotels from a landmark splurge to a simple budget base on Paulista, with four travel guides to plan the trip. It also keeps the practical advice honest about getting around, the weather and staying aware in a big city.

Don't miss

Things to do in São Paulo

Hand-picked: every experience here has strong traveler reviews and a verified booking link.

MASP (São Paulo Museum of Art)

MASP (São Paulo Museum of Art)

The red concrete museum lifted on two beams above Avenida Paulista, home to Brazil's most important collection of European and Brazilian art. Its glass easels make every gallery feel different.

1.5 to 2 hours$Get tickets →
Ibirapuera ParkFree

Ibirapuera Park

The city's great green lung, with Oscar Niemeyer buildings, lakeside paths, museums and a Japanese pavilion. Come on a weekend morning to see São Paulo at play.

2 to 3 hoursDetails →
Avenida PaulistaFree

Avenida Paulista

The three-kilometre ridge-top avenue that is São Paulo's postcard, lined with towers, museums, cafes and a long Sunday car-free stretch. Walk it end to end for the full portrait.

1 to 3 hoursDetails →
Downtown São Paulo Bike Tour

Downtown São Paulo Bike Tour

A small-group ride through the old centre, its squares, churches and hidden corners, with a guide to keep you safe in traffic. A relaxed way to see the part of the city most visitors skip.

3 to 4 hours$$Get tickets →
Museu do Futebol (Football Museum)

Museu do Futebol (Football Museum)

An interactive museum tucked inside the curved stands of Pacaembu Stadium, telling the story of Brazilian football through film, sound and play. A hit even with visitors who do not follow the game.

Museu do Ipiranga (Paulista Museum)

Museu do Ipiranga (Paulista Museum)

The grand palace-museum on the hill where Brazil declared independence, reopened after a major restoration. Formal gardens, a huge collection and a sweeping view of the story of São Paulo.

2 to 3 hours$Get tickets →

Where to stay

Hotels we would book ourselves, from splurges to good-value bases.

Rosewood Sao Paulo$$$$

Rosewood Sao Paulo

Bela Vista, near Avenida Paulista

A landmark luxury hotel in a converted maternity hospital set in a leafy seven-acre enclave. The splurge for travellers who want a garden retreat a short ride from Avenida Paulista.

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Hotel Unique$$$

Hotel Unique

Jardins, near Ibirapuera Park

A boat-shaped landmark by architect Ruy Ohtake with a rooftop pool and bar, in a quiet tree-lined part of Jardins close to Ibirapuera. The design pick for travellers who want a distinctive base.

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Pullman Sao Paulo Ibirapuera

Moema and Vila Mariana, near Ibirapuera Park

A big upscale hotel in Moema with a pool, a gym and buffet breakfast, a short ride from Ibirapuera Park. A comfortable choice for families and business travellers.

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ibis Sao Paulo Paulista$

ibis Sao Paulo Paulista

Avenida Paulista, Bela Vista

A simple, well-run budget hotel right on Avenida Paulista with 236 rooms. The best value for travellers who only need a clean, central place to sleep.

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Hotel Fasano Sao Paulo

Jardins, near Avenida Paulista

A refined boutique hotel in Jardins from one of Brazil's best-known hospitality families, with a celebrated bar, a rooftop pool and a quiet, residential feel. The classic address for travellers who value understated elegance.

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$$$

Tivoli Mofarrej Sao Paulo

Jardins, one block from Avenida Paulista

A large, polished upscale hotel on Alameda Santos in Jardins, a short walk from Avenida Paulista and the Trianon-MASP area. A comfortable, well-located choice with a pool, spa and strong restaurants.

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São Paulo guides

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